It's not often that a client encourages you to be disgusting. In fact, with the Virginia Tobacco Settlement Foundation, the more disgusting and gross, the better. Producing TV spots for this particular demographic (Kids 10 to 16) is a challenge to say the least. Casting, wardrobe, and locations all have to be perfect because if you give them the chance, this audience won't hesitate to ignore your message.
While you're here, check out the radio spots. You might also give the VTSF website a look by clicking on the logo. It's all of the fun you could possibly want with none of the tar and nicotine that you get with other sites.
